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Freight Technologies pivots to AI-native logistics

 

Freight Technologies is shifting to an AI-native model and exploring a sale of its brokerage unit as it accelerates its software-first strategy.

 

 

Freight Technologies, Inc. is advancing a strategic transition toward an artificial intelligence-driven, software-first logistics platform, while reviewing options for its legacy brokerage operations.

 

Strategic shift toward AI-native logistics

 

Freight Technologies, Inc. (Nasdaq: FRGT), also known as Fr8Tech, announced it is progressing in its transition from a traditional over-the-road freight brokerage model to an AI-native logistics technology company, according to a press release dated April 2, 2026. The company stated that the shift is designed to reposition its operations around proprietary software and artificial intelligence systems aimed at addressing inefficiencies across supply chains.

 

As part of the transition, the company said it is exploring strategic alternatives for its online brokerage business, including a potential sale, and has engaged with multiple interested parties. The review reflects a broader reallocation of resources toward higher-margin, technology-led services centered on automation and data-driven logistics execution.

 

Brokerage divestment under evaluation

 

The company’s brokerage unit, historically focused on facilitating freight transactions between shippers and carriers, is being reassessed as Fr8Tech accelerates its pivot toward scalable software platforms. The press release statement confirmed that discussions with potential counterparties are ongoing, though no definitive agreement has been announced.

 

This strategic review aligns with the company’s effort to streamline its operational structure and concentrate on software-as-a-service offerings, which are positioned to deliver recurring revenue and improved margins relative to traditional brokerage models.

 

Expansion of AI-powered logistics platforms

 

Freight Technologies has been building out a suite of AI-enabled logistics products as part of its transformation. The company’s portfolio includes platforms such as Fr8App, Fr8Fleet, and Waavely, which integrate automation and intelligence-led systems across over-the-road and ocean freight operations.

 

In January 2026, the company launched Zayren Pro, a commercial AI logistics platform designed to enhance procurement, booking, and carrier onboarding through autonomous agents and predictive analytics. The platform includes tools that convert rate predictions into actionable bookings and enables self-service onboarding for carriers within cross-border freight corridors.

 

The company has reported operational gains from these deployments, stating that its AI-driven systems have improved the pace, accuracy, and scalability of freight management while generating internal productivity increases.

 

AI partnerships and agentic systems development

 

Freight Technologies has also expanded its AI capabilities through strategic partnerships. In November 2025, the company entered into a multi-year agreement with Fetch Compute, Inc. to access its ASI-1 large language model platform and developer tools. The collaboration is intended to support the development of logistics-specific AI agents capable of automating workflows for shippers, carriers, and brokers.

 

The company stated that these systems include autonomous task agents and real-time, voice-enabled AI tools designed to manage logistics processes across the U.S.-Mexico cross-border freight network. Earlier deployments of AI-powered voice agents, built using Fetch.ai’s infrastructure, demonstrated applications in logistics data collection and operational coordination.

 

Industry context: accelerating AI adoption in logistics

 

The company’s transition comes amid broader adoption of AI-native systems across the logistics sector. Competitors and technology providers are increasingly embedding artificial intelligence directly into freight management infrastructure rather than layering it onto legacy systems. For example, cargo.one launched what it described as an AI-native operating system for multimodal freight in March 2026, integrating booking, pricing, and workflow automation into a unified platform.

 

Within this environment, Freight Technologies’ strategy reflects a structural shift toward integrating AI at the core of logistics operations, replacing manual workflows and fragmented systems with automated, data-centric platforms. The company’s April 2026 update highlights its intent to prioritize software-led growth as it redefines its operational model around AI-native capabilities.